Super Smash Flash 2 Beta Content Creators Program

The Super Smash Flash 2 Beta Content Creators Program, also referred to as Beta Content Creators or Content Creators Program for short, is a program started on November 4, 2016 by SSF2 Developers to promote the forthcoming Super Smash Flash 2 Beta and, ultimately, to replace the SSF2 Dev Blogs. It consists of giving to notable YouTubers or professional Super Smash Bros. players a tester build of the aforementioned demo, so they can produce promotional videos highlighting the new aspects and content for the game while also giving strong feedback in turn. McLeodGaming openly admits suggestions for Content Creators on their social networks. Content Creators are restricted to show a limited amount of content from the game, in order to avoid leaks or unwanted reveals.

Qualifications for the program are fairly strict, and include having at least 10,000 subscribers on YouTube. This is to prevent the average public from applying merely to obtain an early build of the game without being able or willing to contribute in return.

As the purpose of the program is largely to introduce new audiences to Super Smash Flash 2 rather than to keep existing fans updated, most videos do not involve any new content that had not been previously announced or revealed. However, there have been exceptions. For example, Saffron City was first shown in a Content Creator video, along with a number of items, including the Fire Flower, Yellow Shell, and Flipper.