Fraymakers/Development

The development of Fraymakers is estimated to have began privately in 2018, with the game being publicly announced on September 10, 2020 and publicly released on January 18, 2023. As the game is currently in an unfinished state, active development is still ongoing.

Early development
On July 25, 2017, shortly after the release of the Beta version of Super Smash Flash 2, Adobe announced that it would end support for Adobe Flash Player, which SSF2 uses for its engine, on December 31, 2020. Although SSF2 would remain playable and in development, this led the game's director Gregory McLeod to decide that he should work on a more sustainable and commercially viable project that would not rely on the aging software. Having developed SSF2 for many years, he wanted to apply what he learned from his experience into a new platform fighting game, which SSF2 Team had frequently come up with ideas for over the course of its development. Discussions would continue over the Internet and at events such as Super Smash Con, with one founding concept being user-generated content. Although the idea was previously considered for SSF2 with expansion characters, the developers desired a more accessible and streamlined implementation than what SSF2 would have allowed for. Other loose concepts, including a playable roster of characters from other independent games and an additional roster of assist characters, would also be established early into planning the game.

Production of the game alongside FrayTools started privately in 2018 with a small team founded by Gregory McLeod and co-founded by James Hadden, later known as Team Fray. The team would consist of then-current SSF2 developers Ramsey Kaid and Mass, as well as former developer Max Silverman and frequent collaborator Jake Siegers. Additional developers were also contracted to assist with artwork and programming, along with Kira Buckland, who would be the announcer for the game to reprise her role from the original Super Smash Flash, and the jazz band Super Soul Bros., the members of which would produce the soundtrack for the game. Many different independent game studios were also contacted to provide licenses for the franchises included, which the developers claim were very approachable. For prototypes of the game, much of the spriting and programming work would be performed using SpriteSatchel, a tool designed by McLeod to convert SWF files to HTML-compatible sprite sheets, in order to maintain the workflow offered by Adobe Flash development from SSF2. However, as FrayTools became more stable, it quickly became the standard tool used during development.

Plans for the game were first publicly teased on March 23, 2018 in a YouTube video by Bowler, in which James Hadden teased that SSF2 developers may develop an original platform-based fighting game in the future and gauged interest from the video's audience. On September 10, 2020, the game was officially announced under the codename McLeodGaming Next and scheduled to be formally revealed through Kickstarter during winter. The official name was later revealed to be Fraymakers on October 13, 2020, with the Kickstarter date being changed to November of that year.

Kickstarter campaign
The Kickstarter campaign showcasing the game was launched on November 18, 2020, with plans to include six playable characters, twenty Assists, five stages, a soundtrack by Super Soul Bros., custom content using FrayTools, and online gameplay with rollback netcode, among other features. Its minimum funding goal was $46,000, which was reached within three hours of the campaign launching. To promote the game during its campaign, various content showcases were released to Kickstarter, stretch goals were planned and revealed for additional features, an art contest was held on Newgrounds, and developers appeared in several videos and podcasts to discuss the game. The campaign ended on December 17, 2020 after receiving a total of $364,922 and fulfilling most stretch goals, including three additional playable characters, a downloadable character to be released after the game's launch, thirty additional Assists, eight additional stages, Super Attacks, match modifiers, the Fraybets game mode, two alternative soundtracks by OverClocked ReMix and Jules Conroy, Jacob Alpharad Rabon and Joshua TomaMoto Tomar as alternative announcers, a Nintendo Switch release, and animated reveal trailers for two of the unannounced characters.

Various rewards were promised for backers depending on their pledge, including copies of the game, access to the Tester Build, access to backer-exclusive channels and developer Q&A's on the McLeodGaming Discord server, exclusive online tags and golden costumes for characters, having their name in the game's credits, a digital tome, custom artwork of a character, and having that character appear in the credits. All backers would later receive a survey for future content desires on December 28, 2020 and another survey to specify their rewards on July 15, 2022.

Post-Kickstarter development
Development of the game continued after the Kickstarter campaign ended with a goal to release the game in Early Access by early 2022. On May 1, 2021, #SaturdayFray was announced as a move to showcase weekly development updates such as new animations, stages, and music every Saturday on the Fraymakers Twitter and Instagram accounts, with monthly roundups being shown on the game's Kickstarter page. Through this, the first four characters to be made available in the Early Access build of the game were revealed, including, , , and. Additionally, a poll was held from December 18, 2021 to December 31, 2021 to determine an Assist hailing from Rivals of Aether to be added. The final #SaturdayFray announcement took place on June 4, 2022 with the reveal of Niko as an Assist.

On February 2, 2022, Team Fray released a progress update to Kickstarter, revealing that the early access release of game had been delayed from early 2022 to August 2022, with the Tester Build being scheduled for June or July 2022. On April 1, 2022, a second trailer for the game premiered during Rivals Direct 4, which revealed Kragg as the winner of the Rivals of Aether Assist poll and showcased the content to be made available at the launch of Early Access. On June 20, 2022, a second progress report was released, which revealed a release window of August or September 2022 for early access and July or August 2022 for the Tester Build.

On August 15, 2022, it was announced that the Tester Build of the game was almost ready to be released soon, with the Early Access launch being estimated for September 2022. The Tester Build later released on August 31, 2022. On September 22, 2022, it was announced that the Early Access launch was delayed to an unspecified date in order to ensure major issues are tested and fixed during the Tester Build period. On November 17, 2022, a trailer premiered that revealed Gunman Clive as an Assist for the game.

On December 31, 2022, the release date for Early Access was announced to be on January 18, 2023. During the month of January, Team Fray distributed Steam keys for the Tester Build to several Super Smash Bros. players and content creators to help promote the game's upcoming launch, such as Choctopus, Coney, and TKbreezy. Early Access later released on the aforementioned date, accompanied by a launch trailer revealing Crewmate as an Assist.

Early Access development
As initially planned during the Kickstarter campaign, the Early Access build of the game launched with four playable characters, twenty Assists, five stages, custom content using FrayTools, and online gameplay with rollback netcode, as well as other features such as a limited Training mode and soundtracks from three separate groups. The initial launch led to widespread criticism from players due to frequent performance issues, particularly with online gameplay, and issues with controller support. Additionally, issues in Team Fray's Kickstarter data led to incorrect Steam key distribution, with many backers not receiving keys or receiving incorrect amounts of keys. On January 20, 2023, Team Fray responded to these issues with their plans going forward and surveys for affected players to fill out, with new keys being distributed to backers. On January 27, 2023, the team announced their plans to revoke all previous Steam keys and distribute new ones to the correct backers, which would begin the following day.